Marketing & Sales
mobi |eng | 2014-03-27 | Author:Malcolm Frank & Paul Roehrig & Ben Pring [Frank, Malcolm]
Chapter Nine Don’t Be Evil 2.0: Earning—and Keeping—Trust in a Transparent World Despite the many benefits we’ve covered in previous chapters, we’re only too aware that Code Halos have a ...
( Category:
Management & Leadership
December 2,2017 )
mobi |eng | 2016-04-03 | Author:Steve ANDERSEN & Dave STEIN
Testing the Effectiveness of Your Positioning The following six sets of questions will help you evaluate the effectiveness of your positioning with your customer: Does your customer perceive that your ...
( Category:
Marketing & Sales
December 2,2017 )
mobi |eng | 2012-06-21 | Author:Michael Teng [Teng, Michael]
MERGERS, ACQUISITIONS, TAKEOVERS A distressed company is often the target of a merger or a takeover because of its low valuation or low bargaining power. You, as an investor, may ...
( Category:
Investing
December 2,2017 )
mobi |eng | 2015-01-05 | Author:Rick Webb [Webb, Rick]
17 * * * EMPLOYEE RETENTION In terms of human resource matters, we can broadly break things down into two categories: employee retention and employee departures. HR VERSUS RECRUITING In ...
( Category:
Small Business & Entrepreneurship
December 2,2017 )
mobi |eng | 2012-09-20 | Author:Hal Becker & Nancy Traum [Becker, Hal]
LESSON 27 Why Scripts Don’t Work I am still amazed that companies continue to train their salespeople to use scripts when making telephone sales. Scripts have almost never worked and ...
( Category:
Marketing & Sales
December 2,2017 )
mobi |eng | 2014-12-02 | Author:Dr. Christopher Croner & Richard Abraham [Croner, Dr. Christopher]
Summary There are three levels of interviewing horsepower that organizations can apply in selecting Driven salespeople: 1. Organizational Psychologists. The most successful interview platform available. They are trained at assessing ...
( Category:
Marketing & Sales
December 2,2017 )
mobi, epub |eng | 2016-02-10 | Author:Chris Smith
Twitter On the free front, I find Twitter to be an invaluable tool for learning and keeping up with my craft. However, I find the only way to truly make ...
( Category:
Marketing & Sales
December 2,2017 )
Switched-On Networking: Balance Your Brain For Networking Success by Donna Fisher & Jerry V. Teplitz
mobi |eng | 2011-11-15 | Author:Donna Fisher & Jerry V. Teplitz [Fisher, Donna]
• The Cross Crawl (see page 65) • Brain Buttons (see page 61) • The Thinking Cap (see page 69) • Lazy 8s (see page 63) • Hook-ups (see page ...
( Category:
Skills
December 2,2017 )
mobi |eng | 2008-02-29 | Author:Denise Shiffman
For your voice to become authentic, you must use it to infect the DNA of your company. Every employee should be able to communicate the company’s tone, style, and personality, ...
( Category:
Marketing & Sales
December 2,2017 )
mobi |eng | 2002-01-04 | Author:Claire Brand [Brand, Claire]
Hallmark has found that to win, brands must accomplish two goals. One, they must have no disadvantages. No points of the Value StarSM should be in the negative zone. Consumers ...
( Category:
Marketing & Sales
December 2,2017 )
epub, pdf |eng | 2011-10-11 | Author:Solis, Brian [Solis, Brian]
Loyalty is a precious commodity in a day and age when attention is focused everywhere else but on you. Acknowledging the end of the destination and the beginning of co-created ...
( Category:
Processes & Infrastructure
December 2,2017 )
mobi |eng | 2013-09-06 | Author:Joe Pulizzi [Pulizzi, Joe]
Figure 16.1 Deloitte Debates. PK Wadsworth Home Comfort Blog. Who says that service contractors don’t blog? PK Wadsworth, from Solon, Ohio, rejects all that hot air. Its Home Comfort blog ...
( Category:
Processes & Infrastructure
December 2,2017 )
mobi |eng | 2011-05-23 | Author:Stephan Schiffman [Schiffman, Stephan]
13 I CANNOT GET DELIVERY WHEN I NEED IT I swear the following story is true. A publishing company in New York had contracted an author in Canada to write ...
( Category:
Skills
December 2,2017 )
mobi, pdf |eng | 2013-10-14 | Author:William Putsis [Putsis, William]
A few things stand out from this table. 1. A litmus test. Segments A and B are the same. This is the litmus test referenced earlier that indicates that we ...
( Category:
Marketing & Sales
December 2,2017 )
mobi |eng | 2012-07-18 | Author:Margo Berman
Chapter 8 The Delivered and Abridged Word Direct Mail, Mobile, and Small-Space Writing When you write, always try to win their hearts. Their minds will tag along. Juan Santiago Lagos, ...
( Category:
Social Sciences
December 2,2017 )
Categories
| Advertising | Consumer Behavior |
| Customer Service | Marketing |
| Public Relations | Sales & Selling |
| Search Engine Optimization |
Popular ebooks
Man-made Catastrophes and Risk Information Concealment by Dmitry Chernov & Didier Sornette(5962)Influence: The Psychology of Persuasion by Robert B. Cialdini(4745)
The Miracle Morning by Hal Elrod(4684)
The Hacking of the American Mind by Robert H. Lustig(4345)
Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini(4189)
Unlabel: Selling You Without Selling Out by Marc Ecko(3631)
Ogilvy on Advertising by David Ogilvy(3569)
Hidden Persuasion: 33 psychological influence techniques in advertising by Marc Andrews & Matthijs van Leeuwen & Rick van Baaren(3529)
Purple Cow by Seth Godin(3174)
Who Can You Trust? by Rachel Botsman(3113)
Kick Ass in College: Highest Rated "How to Study in College" Book | 77 Ninja Study Skills Tips and Career Strategies | Motivational for College Students: A Guerrilla Guide to College Success by Fox Gunnar(3102)
The Marketing Plan Handbook: Develop Big-Picture Marketing Plans for Pennies on the Dollar by Robert W. Bly(3017)
This Is Marketing by Seth Godin(2996)
I Live in the Future & Here's How It Works by Nick Bilton(2965)
The Power of Broke by Daymond John(2939)
The Tipping Point by Malcolm Gladwell(2880)
Building a StoryBrand by Donald Miller(2872)
The 46 Rules of Genius: An Innovator's Guide to Creativity (Voices That Matter) by Marty Neumeier(2823)
Draw to Win: A Crash Course on How to Lead, Sell, and Innovate With Your Visual Mind by Dan Roam(2761)
Market Wizards by Jack D. Schwager(2680)
